Who are we | SimplyRFiD

SimplyRFiD: Unicorn of Magic
SimplyRFiD: Who are we

If you've ever wanted to BBQ a Unicorn, travel the world in a G6, or just work with a great company that makes you dread working with anyone else, call us!

SimplyRFID is a software & hardware development company that makes radio-frequency ID tracking systems. We track millions of IT servers, trash cans, drugs, military equipment, and regular old laptops all over the world. RFID is a fast-growing technology using low-cost (15 cents) microchips we can attach to just about anything and monitor where they move.

We create iOS apps, AWS Data Servers (Python/SQL mostly), dedicated Linux controllers, and a bunch of electrical cabling that makes the magic happen.

Management Team

Carl Brown, President & CEO
Carl Brown President & CEO
James Martin, Vice President & CTO
James Martin Vice President & CTO
Eric Richmond, Director of Client Services
Eric Richmond Director of Client Services
Donovan Lam, Operations Manager:USA
Donovan Lam Operations Manager-USA
Kathrina Bancuyo, Operations Manager:PH
Kathrina Bancuyo Operations Manager-PH
William Montalbo, Creative Director
William Montalbo Creative Director
Jhun Camit, Development Manager
Jhun Camit Development Manager
Jansen Ducusin, Mobile Development Manager
Jansen Ducusin Mobile Development Manager
Ningning Zhu, Operations Manager:CN
Ningning Zhu Operations Manager-CN
SimplyRFiD: Lobby SimplyRFiD: Working Area

Our Story

We love creating systems.

In the early days of SimplyRFiD, we got a call from the FBI. They showed up in Carl’s basement in a Virginia suburb. They wanted to know if they could detect tags inside a briefcase. At that time, RF also interrupted cellular services. The FBI was impressed we had jammers for their phones and might have made them more interested in the technology and the tricks we were up to. We demonstrated RFID tags reading from across the room, inside boxes. They wrote an IOU on a piece of paper, boxed up all the equipment and walked out the door to their black SUV’s.

A few months later, there was a news report of a sting operation involving RFID catching a multi-million dollar theft ring. Eventually, we sold more than 25 Sting Kit systems.

When we saw the DoD publish a 300-page MilSpec on how to tag with RFID — we decided we could simplify it and made a one-page document for shipping RFID tagged products to the military. For $1. Our competitors were charging $250 a tag and took days of paperwork. To this day, we still serve most of the military market shipping millions of RFID tags per year.

For pharmaceutical companies, we developed an RFID add-on system for refrigerators. Our Hibernis RFID refrigerator system tracks millions of critical care pharmaceuticals daily. We went from prototype to 3,000 deployed units in less than 3 years. Our latest evolution is a purpose-built RFID refrigerator designed for RFID making deployment easier, more reliable, and swanky.

We do all this with a team of 40 amazing creators working tirelessly because it’s what we love doing.


"All the great things are simple, and many can be expressed in a single word: freedom, justice, honor, duty, mercy, hope."

- Winston Churchill